I know they're for new customers but...
Published on January 17, 2005 By Jamie Burnside In Misc

We use Dish Network for satellite TV at my house.  I am reasonably satisfied with the service.  I see commercials on TV where they're offering four free receivers and a free Tivo-like device for new customers.  I only have one receiver and no Tivo.  I want what's on the ad!

We use T-Mobile for cellular service.  My wife and I have camera phones.  We're satisfied with the service, but our phones are a bit antiquated.  I want a camera phone with a flash.  That way I can take better pictures.  If I were to buy one from T-Mobile, they'd be really expensive.  I could get one for less than $50 if I were a new customer.

I know what the purpose is for promotional offers, but once they come up it makes current subscribers (to anything) feel a little foolish.  With rapidly improving technology, things like satellite TV and cell phones will always advance quicker than user contracts. 

Our cell phone contract is up soon, so we'll have to sign up with a different name to get a new phone.  (We flip-flop between my name and my wife's name for stuff like that.)  I am also tempted to cancel my satellite, and then resubscribe so I can get the bonus stuff. (I wonder if I can refer my wife as a new customer to take advantage of that...)

That commercial (for Sprint?) is very accurate.  You know: the one where the new kid in class gets to use the good school supplies.  Promotional offers are good for luring in new customers, but the existing customers don't feel quite as valued.

What are you gonna do, eh?  That's the facts of life.  (Grammar police: stay away from those two!)


Comments
on Jan 18, 2005
I agree wholeheartedly. I criticize this frequently. A wise and responsible business would "throw a bone" to their regular customers every once in a while. Unannounced bonuses can go a long way toward gaining loyalty and retention.