The recent "hot topic" out there seems to be Paris Hilton's Carl's Jr. commercial. In the commercial, Paris washes a car while wearing a swimsuit and eating a big hamburger. Here is a link that I found.
I don't know if they'll play the commercial in this market. In Minnesota we have Hardees instead of Carl's Jr. (what the difference is: I do not know.)
There seems to be some sort of uproar over the sexuality of the ad. I didn't find it to be all that racy, but I'd hope that TV stations would put off airing it until after 6PM. It might be a bit too suggestive for kids.
This whole thing seems to be a good move on Carl's part. They're getting lots and lots of free pub over this ad. Before I heard about all of this, I didn't know that Carl's/Hardees had a new spicy barbecue six-dollar hamburger.